Boki

Overview

Brand Application & Product Design

Boki is an imagined pop-up shop and market service where Asian small business owners can showcase and sell their products to the public. The brand’s vision—dream big, shop small—invites consumers to support diverse Asian-owned businesses in one accessible, community-centered space.

As part of a four-person design team, I served as the creative director and lead 3D designer in developing a cohesive suite of brand collateral. Drawing from pre-established brand guidelines, we created a range of assets including a subway ad, printed brochure, photobooth prototype, and various mockups that imagined Boki’s presence in both urban and retail environments.

This project focused on translating Boki’s identity into tactile, experiential, and public-facing materials that could engage passersby and communicate the brand’s mission in an immediate, impactful way.