Alter

Overview

Brand Identity & Visual System

Alter is a conceptual social media platform designed for fashion enthusiasts seeking a more mindful and creative approach to style. As the sole designer on this project, I developed the full brand identity—from logo design and visual guidelines to user-facing mockups that imagine Alter's presence in a real-world context.

Built around the idea of deinfluencing, Alter empowers users to rediscover and reimagine their existing wardrobes. The platform encourages sustainable fashion through community-driven DIY tailoring tutorials, no-sew hacks, and styling inspiration.

With Alter, users can post, like, and save content that helps transform “the closet you’ve always had into the closet you’ve always wanted”—all while reducing waste, saving money, and expressing personal style with creativity and intention.